Lee debuted the Lazy “S” back pocket stitch in 1946, resembling the shape of a steer's long horns when viewed together.

The spade pocket was first introduced on Lee Rider Cowboy Pants in 1946. Its natural contours work wonders to give shape and definition to the posterior.

By 1949 the Lee jeans waistband button was replaced by the Lee Riders insignia with the classic "Twitch" logo on, all the way till now.

After experimenting with different patch labels, Lee first introduced the branded leather patch with iconic "Twitch" logo that is well-known for today, it also became synonymous with cowboy traditions of The West. 

Initially, copper rivets were used to reinforce denim at key points of fabric strain. However, early rivets scratched highly-prized saddles, Lee replaced the copper rivets with “X” stitched tacks on our back pockets by 1938, also enhanced the quality and durability.

No detail is too small, we added our brand logo to copper rivets on front pockets in the 30's. Jeans can then be worn for a longer time with higher durability, suitable for a wide range of activities.

The year 1948 brought about a tiny-but-mighty addition to our on-garment branding: the hip pocket label, a small logo woven with goldenrod-colored thread that appeared after World War II on our Lee 101 jackets and jeans.

The "L"-shaped watch pocket is also a detail with a long history for American cowboys. It was designed for a pocket watch and now this tiny pouch can sever any functions as you want.